Blog Post 10: Cord Cutting

What is cord cutting? Cord cutting is a term in the broadcasting industry for people canceling there subscriptions for cable, television or any multi channel subscription service.

There are many companies that offer alternatives to cable television, because of this new companies are emerging and making old companies go out of business. For example one of these new companies is called Pluto TV.

Pluto TV offers free television to a multitude of devices. With the current trend of the market and what people want it looks like Pluto TV is going to be a major player in the digital marketplace. It was recently acquired by Viacom for a staggering $340 million dollars.